Packaging was originally born to protect the product inside the logistic phases of transport and storage, to avoid causing harms that would compromise the excellence of the product and ensure it is impossible to marketplace.
This function remains today the fundamental one since the integrity of makes use of is to be preserved by all means. Only difference is, today you need do it with style.
These last years for example, recycled boxes decorated through flexo printing machines are in, as are serigraphic accessories for packaging. In accessory for helping the environment by using recycled input, the printing technique is of low environmental impact and does not set any limits to the creativity of designers normally prefer this alternative because it enables them to create wrappers with less conventional materials like supplies.
The packaging to be able to be aligned along with product you have to sell, but innovation is always good. Daily products, when presented with a new and different design can a great advantage in comparison to its marketing even if no new technology is being preferred. One of the markets that has experimented the most with how packaging design innovation can make sales rise in a short time is the market of house cleaning products.
Not only that, packaging must be created with the physical abilities in our target at the forefront of our design strategy. Industrial products that are affected low temperatures and much of handling and transportation need a resistant and hermetic protection. If using a contrary our target is people 50 plus years old, exactly where will be a relevant factor, but associated with use use/opening will be even more important, as will be utilizing a bigger type size. If our product was oriented to the consumption by big families, we would probably have to set convenience of price as the key factor.
All of which factors: functionality, ease of use, coherence with the product, innovative design and target adequacy can seem a lot to take into consideration, but is actually one more that is more and more important which is is the source for a great deal of firms' packaging and merchandising thoughts.
People are each day more concerned that maybe the plastic bags packaging machines use or the double boxes that come with some products (a plastic one safeguard the product and a cardboard cover whose just use is advertising) are maybe not the most sustainable alternative and have a buy from companies who emphasize their ecological responsibility by using vegetal-based packaging materials. A preview of this is the skin care and bath products supplier Lush, who not just uses cardboard and recycled paper in all moisturizing creams packaging and gives away free samples to consumers tacking back the clean empty containers however protects its soaps with pop corn and biodegradable starch-based chips and hot water.
If you manage produce an a practical, inspiring and sustainable packaging that likewise reusable you would possibly not only experiment an increase in sales from clients in all sales points but you may also have your logo in kitchens, rooms, streets and even runways identical to the company Misako, who invaded the streets of the style capitals for the world with their black and white affordable handbags that at the moment of purchase listed. real bags.