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kraft takes bega to court over classic peanut butter stand-off

by:SWIFT     2020-03-06
The most ridiculous peanut butter hack ever?
Can you tell the difference? Here’s a hint.
Look at the logo.
Source: SuppliedEXCLUSIVE: American condiment king Kraft went to war with Australia\'s rival Bega in the classic conflict.
On Monday, Kraft issued an \"exciting announcement\" confirming that \"Kraft\'s two traditional favorites will be back on supermarket shelves and Kraft\'s singles will be available this week, kraft peanut butter will make a comeback in early 2018 \".
The happy statement, however, masks an ugly Pan-Pacific peanut butter war.
Last Friday, the US giants Kraft and the new state dairy company begin, after Kraft urged a judge to mediate a continuing dispute over \"the blatant breach of Kraft\'s intellectual property rights, was quietly summoned to federal property in New York, \"according to court documents seen in the news. com. au.
The core of the fierce battle is the seemingly harmless problem of a can of communication design.
Kraft peanut butter is currently produced by Bega.
By next year, there may be a strange situation where customers who are keen on the original Kraft taste have to buy begra peanut butter, although there is also a product called Kraft peanut butter on the supermarket shelf.
Bega even said that only it now has the classic formula, and Kraft\'s rebirth spread will be \"made by different recipes, made by different people in different factories \".
Does it look familiar?
Supplier: Wait a minute. . .
Source: The Origin of serving this breakfast time, Braun haha, dates back to 2012, and Kraft, who has been on Australian shelves for more than 90 years, has been split in two.
A company still known as Kraft focuses on North American grocery products; the other —
Called Yizi
Global cookies and sweets including Cadbury.
But Kraft\'s products in Australia are trapped by the regulation of Yizi.
A company that is more interested in chocolate than cheese and cheese.
This year, Yizi sold unwanted Kraft products, including vegetables and popular peanut butter, to the Australian cheese giant, Bega.
However, there is a capture.
Although Bega got the factory and the recipe, it was only able to use Kraft\'s name until the end of 2017.
So the subtle thing is that Bega has been busy remodeling classic Australian favorites with its own name.
You won\'t know because everything else
Can and yellow lid includedlooks the same.
On the 5 th of this year, Kraft peanut butter will become a good nut peanut butter, although the packaging is still similar.
While the product itself remains the same, Kraft\'s name is marginalized.
The British brand \"Dairylea slices\'\" also replaced Kraft singles.
Now Kraft, which merged with Heinz, wants to bring its name back to Australia.
To do this, it must start from scratch when selling its manufacturing facilities.
\"Kraft has been immersed in life, culture and history in Australia since 1926, and with the planned return of the two local supermarkets, Kraft will appear again on the shelves of Australian supermarkets --
\"Make traditional favorites, cheese and peanut butter,\" a statement reads . \".
\"The brand is an integral part of Australian families, and KraftHeinz listened to loyal consumers and quickly resolved the issue of temporary absence.
\"In the licensing agreement with Kraft, the Bega is allowed to use the traditional peanut butter Kraft design, complete logo and combination design of cans with yellow lid and yellow label with red or blue \"Peanut device-
In a limited time
But that\'s not what Beba sees.
Named after its headquarters in the new state town of South Coast, the company claims that it now has jar design and packaging and will continue to use the license agreement after it expires at the end of this year.
As far as Kraft is concerned, this is a big problem.
Because in addition to its name, it also hopes that its jars and unique colors will come back when Kraft peanut butter is re-launched next year.
Kraft claims that the license is due to expire on December 31, 2017, \"when all rights to Kraft\'s trademark and peanut butter trade clothing will be restored to Kraft \".
Last week, in court, Kraft claimed that the design of the begra was \"deliberately damaging the goodwill of the Kraft brand, causing confusion to consumers and causing irreparable damage to the value of Kraft\'s intellectual property rights \".
When Kraft approached begin on the issue, it \"informed Kraft that it did not consider itself obligated to comply with the dispute resolution provisions of the licensing agreement.
Kraft described the behavior of Bega as \"a blatant violation of the most basic principles of contract law \".
Kraft urged the court that if the Bega failed to comply with the agreement, \"The court issued an order declaring that Bega had refused the agreement and therefore no longer had any rights under the agreement \".
Kraft peanut butter packaging that looks like 1996.
Source: The Australian news group\'s \"good nuts\" brand is starting to appear on peanut butter jars, and the Kraft logo is quickly disappearing.
Source: where is the peanut butter?
Until 2018, Kraft\'s hands were tied, in line with its announcement of a \"comeback in early 2018.
In a statement to the newscom.
Bega confirmed that although the new name is Bega Peanut butter, it will continue to produce the original Kraft \"never greasy, never dry\" peanut butter recipe.
\"We can\'t guess about Kraft\'s plan,\" a spokesman for begin told the news . \". com. au.
\"However, Australia-
Owned by Bega Cheese Co. , Ltd. purchased the original formula that was never greasy and never dry, as well as the Victorian factory that was manufactured by the former Kraft peanut butter for 55 years.
\"Bega is proud to own and manufacture delicious peanut butter that Australians have loved in the same factory for 55 years.
The only change in Australia\'s most popular peanut butter is that it will be sold as a Bega Peanut Butter.
What we know, however, is that it (
New peanut butter from Kraft)
It will be different recipes made by different people in different factories \".
Views on the court\'s documents on the case.
Source: Australian news group in their new singlelook packaging.
Source: also provided in the press statement. com.
Kraft said: \"The future of the Kraft brand has never been questioned.
A series of historic company decisions allowed the brand to obtain permission from outside companies in a limited time under strict conditions.
We have always intended to continue to produce Kraft products in Australia.
Kraft products will soon be put on the supermarket, Kraft peanut butter will be listed in the new year;
Both products will be made locally.
Court documents show that \"all disputes arising from or in connection with the agreement must be resolved through mediation and arbitration in New York, all of which shall be governed by New York law \".
How not Australia. —
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