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how important is packaging design to your product\'s success?

by:SWIFT     2019-12-06
Packaging is the third largest industry in the United States, worth $110 billion a year.
It is estimated that there are 350 billion packages, which include the smallest items used in medicines used in supermarkets that carry thousands of pounds and can withstand strict transportation.
Product packaging design consider what impact product packaging design has on your product: to understand how important product label design is, take DermaQuest, which produces a range of skincare products, for example.
Although their products are of high quality, their original packaging is not impressive and they don\'t say much about their products.
After working with a team of professional designers and brand companies, their skincare products have been completely revamped.
Allyson Rogers, director of education at DermaQuest, said, \"This has brought about tremendous changes.
It helps us get into new doors that we haven\'t entered before.
This is very attractive to the doctor.
Clean, scientific, elegantlooking.
\"The new look has doubled their sales.
Packaging usually accounts for 10% of the retail cost of the product.
However, this profit will rise or fall, given the product you sell.
Cosmetics and electronics manufacturers may spend up to 40% or more on packaging, as do gifts.
A beautifully packaged product is very different at the point of sale.
The additional care and costs required to produce attractive packaging exceed the growth in sales.
Sanjay Sood, associate professor of marketing at the Anderson School of Management at the University of California, Los Angeles, said, \"packaging can provide consumers with some kind of interest or incentive to help customers try, but for repeat purchases, this is where products survive or die independently.
\"There is a psychology for consumers to choose a product, depending on the product design and packaging.
What should be considered in product label design: the trend of healthy supplementary packaging is constantly changing.
There has always been new innovations.
Knowing the packaging and labeling trends in a timely manner will give your products a competitive advantage.
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